Goodbye to Fujifilm

As I put the last strap of packing tape on the freshly store bought 12 x 12 x 14 box I’d picked-up earlier that day at lunch, I was taken back to a moment of afternoon summer reverie. For an instant, I was 25 again reveling my first new camera: a Canon Rebel XT and a 24mm lens. At the time, I ran the shipping department for an odd little store in downtown Portland that sold roof racks. My life was spent in boxes and tape dreaming of photographic adventures.

One hot summer week it arrived. My mid-year bonus had gone to pay for it and the B&H Logos on the strapping tape made me giddy. As a fellow shipping expert, it also made me a bit jealous. I remember my co-workers being aghast at how much I’d just spent at once, on cameras of all things. I knew it wasn’t going to be the last time.

Instagram story from March 2018. The X-T2 and X-Pro2 went around the world with me shooting bike racers.
Jonathan Potter (that's me!) with the X-T2 and X-Pro2 shooting UnitedHealthcare Professional Cycling training camp outside Medellin, Colombia in 2018.

Fast forward to 2024, and I found myself again amidst boxes and tape on a summer afternoon. This time, carefully wrapping up each lens in it’s own bubble wrap swaddle, and then shoving it into the box hoping to god it doesn’t bust open mid-shipment. I don’t ship nearly as much as I used to, but I still take a bit of pride in my ability to get things to their destination nicely. I feel like that’s how you respect both the equipment and the purchaser: take care of it like it’s worth a million dollars.

After about eight years of being a Fuji fanboy, it’s time to send those beautiful machines on to their next adventures. The X-T3 and 50-140mm will always remain one of my favorite camera+lens combinations, but I’m excited to see what nearly a decade of improvements in mirrorless technology have brought. On a sentimental side, it’s fun to now be part of the camera gear ecosystem, passing my used equipment down to the next user. Any time I get a vintage piece of equipment I like to imagine all the lives it has lived before me. I hope that my gear has lived an exciting life with me, and will go on to many more adventures.

Looking back over the years I’ve been lucky enough to shoot quite a few middle range consumer and pro-sumer grade cameras. It’s been fun, but it’s time for us to move on up in terms of digital real-estate. Nothing massive mind you, I’m not jumping to medium format yet. However, the full frame Nikon Z6iii has all the video features our X-T3 lacks, plus it has my all-time favorite feature: a flippy screen.

We’ll see how I get along with the Nikon, the last Nikon digital I shot was a D600 in 2016, and honestly the images blew me away. Hopefully, I’ll get the same tingly feeling from the Z6iii once it arrives.

Until then, maybe we’ll shot some film this weekend.

I moved to the X-T3 in late 2018 when I started shooting more video in Los Angeles. This headshot from Jesse Saler shows me using on of my least favorite super wide-angles the 12mm Rokinon. (Photo Credit Jesse Saler https://salerheadshots.com/)